Without a sales team, the marketing team wouldn't have a detailed description of ideal clients to use for targeting them more effectively. (blog.kissmetrics.com)
If you want to better serve your clients, and use a website to attract ideal clients, then you should take advantage of objective metrics that are easily collected. (smallfirmbootcamp.com)
You should create an «ideal client profile» for every area of law you practice. (lexicata.com)