This means that you would put your little one to bed with their comfort item of choice. (toddler-activities-at-home.com)
Keep in mind too that with many of these sets, as well as the individual pieces, you can easily mix and match together items of your choice too. (babymilano.com)
Is it for low cost items of choice, like entertainment, movies, candy, or is it to cover such things as clothes, shoes, transportation? (activeparentingcanada.ca)