So you need to know what kind of promotion works for publishers and what doesn't. (deanwesleysmith.com)
Create a calendar or other tracking method for what kind of promotion or marketing you're doing, and when you tried it. (amarketingexpert.com)
Why it works: Touting any and all awards and distinctions that a pet retailer receives is one of the best kinds of promotion for the business. (petbusiness.com)