A "licensing deal" is an agreement between two parties where one party gives permission to the other party to use their property or intellectual property (such as a brand logo, patent, or trademark) in exchange for a fee or royalty. Full definition
We're starting to take orders and discuss licensing deals with huge companies. (inc.com)
Many other companies are involved in trying to secure licensing deals for their screens with supermarkets, governments, and the military. (goodereader.com)
A LOT of licensing deals are going to have to be worked out to get certain wanted titles. (thedreadpirateguy.com)