The phrase "lucrative investment" means making a choice to put your money into something that has the potential to earn a lot of profit or financial gain. Full definition
There are roles that focus on growing pension funds and working out the most lucrative investment opportunities, risk management, client liaison, regulatory compliance, market research and administration. (allaboutfinancecareers.co.uk)
While this does make it one of the most lucrative investments in the market right now, that is not the only reason. (kampungkripto.com)
When that happens, smaller competitors often become more lucrative investment options. (simplethriftyliving.com)