The phrase "lucrative market" means that there is a lot of money to be made or earned in that particular market. It refers to an industry or a sector where businesses have the potential to be highly profitable. Full definition
Luckily, there are a few ways to take advantage of this potentially lucrative market for far less money and time. (investorjunkie.com)
The military market is the most lucrative market in real estate. (rismedia.com)
It seeks to help unlock some of the biggest and most lucrative market opportunities for the Scottish food and drink sector over the next four years. (foodanddrink.scot)