The word "measure" means to determine the quantity, size, or degree of something. It involves assessing or comparing something to a standard unit or benchmark. Full definition
You are so right; it is being treated like a milestone, but worse, some kind of measure of determining my baby's quality. (phdinparenting.com)
A long time ago, say ten years, oats that were labeled gluten free were grown in dedicated fields, with all sorts of measures in place to ensure their safety. (freerangecookies.com)
The government will bring forward a package of measures by end of this year to help energy - intensive industries adjust. (politics.co.uk)