The company had a high - profile failure with its own smartphone, the Fire, which was launched with much fanfare in July 2014, but didn't make a dent in the overall smartphone market. (cnbc.com)
The last update the iPad Mini line received was back in September 2015 with the introduction of the iPad Mini 4, and even then, it was announced without much fanfare as a footnote to a larger iPad Pro presentation. (slashgear.com)
That's something we can all get behind, and OnePlus was received with much fanfare in the Android community. (howtogeek.com)