"Name recognition" refers to the level of familiarity or awareness that people have with a particular name or brand. It means how well-known the name is to the general public. Full definition
A lot of smaller attorneys, may be solo practitioners, boutique firms, they're going to work off a lot of name recognition of themselves, not their firms, per se. (legalmarketingreview.com)
He built a staff from scratch and is working to overcome a complete lack of name recognition in a geographically diverse district. (syracuse.com)
Finding a credible challenger with name recognition could be difficult, however. (nystateofpolitics.com)