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Phrases with «psychographic profiles»

Psychographic profiles refer to a way of understanding people's interests, opinions, and behavior by analyzing their attitudes, values, lifestyle choices, and other psychological factors. It helps in categorizing people into different groups based on their personality traits and understanding their motivations and preferences. Full definition

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Sentences with «psychographic profiles»

  • Cambridge Analytica, for example, had worked with an app developer to create psychographic profiles for possible use in political campaign advertising. (recode.net)
  • The company used it to create psychographic profiles of about 30 million US voters and target political ads toward them. (newser.com)
  • Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign. (techcrunch.com)
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