It is, after all, asking them to give a very public endorsement of your business in the face of pending legislation. (petbusiness.com)
For starters, the company's ICO paid for public endorsements from celebrities including Floyd Mayweather Jr. and DJ Khaled (though neither are specifically named.) (gizmodo.com)
The Rainforest Action Network, for example, in recent years has forged deals with companies such as Home Depot Inc. to quit using wood products from endangered forests in exchange for public endorsements.» (news.mongabay.com)