Once you've a vague idea of the words you'd like to rank for, you can use Google's Keyword Tool to see whether you're in the right ball park. (smallbusinessesdoitbetter.com)
So I've got no feel for whether it would be a radical re-working to rebalance to say a Triad portfolio or if I am in about the right ball - park and the changes would be good, but second - order effects to an already diversified portfolio, though based on market cap. (monevator.com)
Jenk's seems to look for the in swinger, but he is next to useless at finding the right ball, some may think that's a little harsh, but I struggle to remember games where he proved successful at this. (justarsenal.com)