"Shame" is a feeling of embarrassment or guilt that occurs when you believe you have done something wrong or when you are judged negatively by others. Full definition
This photo is in my hall of shame of ugly house photos. (uglyhousephotos.com)
Unfortunately we did neither of those things in the first half, which was a real shame because in general we played well. (justarsenal.com)
Not just because we have to admit we made a mistake, but because it brings up feelings of shame for us, since we remember being forced to apologize as children. (psychologytoday.com)