Many companies that do social customer service know there are so many canned responses that it feels like the opposite of what social media is supposed to be — you know, social. (blog.hubspot.com)
While most social customer care programs are likely administered by a brand's customer service team, the marketing department can and should be a dedicated partner. (toprankblog.com)
In trying to answer that question, the concept of social customer acquisition was born. (blog.kissmetrics.com)