Just like you would check out a potential date before the first meet - up, do a quick social search on the company and visit their social media channels. (theeverygirl.com)
Now, if the question was to recommend a good local dentist, I'm completely on - board with social search having an influence. (stemlegal.com)
Social search understands that you may be interested in content that your network feels is important to share, and therefore it'll often get surfaced to you. (blog.hubspot.com)