"Societal norms" refers to commonly accepted behaviors, values, and expectations within a particular society or community. These are the customary rules or standards that guide how people should behave or interact with one another. Full definition
This may partly reflect the lack of societal norms for men who find themselves in the position of being a father figure, perhaps competing with the biological father's claims on the child. (gov.scot)
And, while we're at it, hopefully promote the idea that you don't have to be white, wealthy and privileged to benefit from changing societal norms. (omgchronicles.vickilarson.com)
I feel as a society in general, we are out of touch with our feelings, and are more in touch with societal norms, and doing what everyone else is doing. (attachmentparenting.org)