The word "swag" is often used to describe a cool and confident attitude or style. It can also refer to free promotional items or goodies given away at events or conventions. Full definition
It's a special edition of Swag Bag today that may very well be the first of many. (kuriousity.ca)
Meanwhile, that kid in the storage unit constructing bag after bag of swag for an upcoming conference has got the right idea: he has his earbuds in and is listening to tunes as he racks up his hours, inching ever nearer a goal of 9,000 — 15 gift bags an hour. (canadianbusiness.com)
Authenticity has become a concern for collectors in recent years, so we thought this would be a fun bit of swag for a collector's show like this. (gamehistory.org)