The reason I suspect that liquid coconut oil is marketed as better than coconut oil as a cooking fat is because it stays liquid even when refrigerated. (thehealthyhomeeconomist.com)
I used avocado oil to cook them in rather than coconut oil and they turned out great. (elanaspantry.com)
It was also causing more obesity than coconut oil, but not as much as soybean oil. (biomeonboardawareness.com)