Before 2005, when Hamilton first left the U.S. for a posting in Sydney, American consumers considered the amount of calories and fat in a product as the ultimate measure of its healthiness. (fortune.com)
Referrals are perhaps the ultimate measure of success for your marketing efforts. (entrepreneur.com)
«The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.» (inc.com)