The phrase "ultimate objective" means the final goal or purpose that someone wants to achieve. It refers to the most important thing a person wants to accomplish in their actions or plans. Full definition
Admittedly, they still have the same ultimate objectives in terms of wanting to buy or sell a home at an advantageous price, as our customers did in the past. (remonline.com)
The good news is that the opportunities in the stores are so additive and important (from an experience, repeated trial, and data standpoint) to Amazon's ever - increasing accumulation of behavioral information and ultimate objective of knowing everything about us that I think Amazon will leave things alone for a while. (inc.com)
Some say that is Cameron and Cleggs ultimate objective — if not national government a unified centre right party. (ukpollingreport.co.uk)