That's when a market is saturated with a particular brand name, making further growth in that market under that brand name unrealistic. (realtormag.realtor.org)
Private label brands are manufactured by one company, which remains anonymous, to be sold under the brand of another. (coffeehabitat.com)
They're operating under your brand after all, so your business results largely depend on theirs. (elearningindustry.com)