The term "upstream" refers to moving or working in the opposite direction of something. It means going against the flow or starting from the beginning of a process. Full definition
During the fair, you can find the presentation of Upstream Gallery at booth 26 of the main section. (upstreamgallery.nl)
Best Actress Cate Blanchett in Blue Jasmine (Sony Pictures Classics) Scarlett Johansson in Don Jon (Relativity Media) Brie Larson in Short Term 12 (Cinedigm) Amy Seimetz in Upstream Color (erbp) Shailene Woodley in The Spectacular Now (A24) (backstage.com)
Art magazine De Witte Raaf: «That is what makes Shifting Optics in Upstream Gallery so important. (upstreamgallery.nl)