For some states, use of the phrases like «specializing in» or «expert in» or «specialty» is considered advertising and is prohibited in their attorney code of ethics. (legalmarketingreview.com)
In order to do so you must make use of phrases and keywords. (prime-resume.com)
It is allowing use of the phrase framed as a «corporate philosophy,» rather than as a nutrient content claim. (mindbodygreen.com)