The word "vernacular" refers to the everyday language or dialect spoken by people in a particular region or country. It is the language that is used in common, informal communication rather than formal or specialized discourse. Full definition
My particular take on vanitas is to memorialise the fleeting aesthetic of temporary displays in which the objects depicted are a kind of vernacular of consumerism, tying the image to a specific time and place. (artweb.com)
Alice Thorson, «Rauschenberg Gifted in Vernacular of Photography; Exhibit Offers Solid Look at that Aspect of Painter's Talent,» Kansas City Star, April 4, 1997. (sfmoma.org)
It's also embodied in «Beverly Buchanan — Ruins and Rituals» at the Brooklyn Museum, a full - career look at an artist who invested much of her energy in reconstituting, in miniature, African - American vernacular architecture of the Carolinas and Georgia, where she grew up. (nytimes.com)