The phrase "viable business" means a business idea or plan that has a good chance of being successful and profitable in the real world. Full definition
How great it would be if the private sector could create viable business models for forest protection projects that benefit all involved as well as the atmosphere. (green.blogs.nytimes.com)
At the core of the campaign is a belief that translating science into practical technologies means not only finding applications for scientific breakthroughs but also finding ways to turn them into viable business strategies. (sciencemag.org)
Not only is helping people an extremely viable business strategy, it also helps fulfill personal needs and gives you more than enough reasons to burn the midnight oil while working on your company. (foundersblock.com)