In other words, politicians and the media focus on the wrong metrics — and even when different economic measurements get a little attention, we still don't get it right. (inc.com)
The wrong metrics indicate that marketing is doing something, but they also produce questions about whether those are the right things to be doing - and ultimately whether marketing is having any impact on the financial metrics the C - suite cares about. (inc.com)
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. (entrepreneur.com)