Not exact matches
According to Sam Cooper, senior director for Call of Duty in Activision's
marketing department, in today's video
game business, any successful «
AAA» franchise is as focused on post-launch engagement with fans as with the actual launch of the
game.
And as the recent, technically troubled launch of publisher / developer Blizzard's record - selling Diablo III for PC suggests, it isn't clear that the industry has the database and server muscle to handle multiple
AAA games (such as Call of Duty) being sold digitally for the much larger console
market.
Even when not announcing a new console, Sony and Microsoft frequently use major
AAA titles to push the
marketing of their systems, even if the title isn't an exclusive or the developers of said
game have their own panel.
On the flipside, if they actually come out with a Western Far Cry this September (following a really rushed
marketing campaign), a double - down on
AAA Westerns so close to one another might kick the genre a few notches higher on the popularity scale, leading to more Western
games.
And one of the most universally known truths in the industry is that a
game rushed will surely disappoint, as proven by a bevy of titles across the
AAA and lower - budget
markets.
When it comes to modern
AAA games and the
marketing machines behind them, the long road to release can often be agonising, fans left salivating between each well - placed teaser.
I don't see the big deal in putting these
games on windows 10 and besides the cost of
AAA game development will once again increase next gen and platform makers may need to start looking for more
markets for their
games.
* Microsoft and Sony regularly pay top dollar for most
AAA 3rd party
games, including paying for part or all of development * Microsoft and Sony pay for
marketing on top of everything else * Microsoft and Sony send employees to work on 3rd party
games * Microsoft and Sony regularly ensure majority 3rd party
games turn a profit for the publisher / developer * Microsoft and Sony give part of their online network subscription revenue to major 3rd parties.
Because the indie
market has been much more interesting lately than the bloated «
AAA games»
That means they would be alienating their PC
market by not giving them any
AAA games, then making the main point of Wins 10 being a GAMING platfo...
MS has an effective
marketing team, they could probably make those two
games important
AAA games of the year.
There's also the unrealistic pre-determined release dates that publishers give developers, so we end up with broken so called
AAA games being released to the
market and fixed later on.
The concept is to bring to
market a
game with the same production values as a traditional
AAA game, but without the use of a publisher.
We're calling Hellblade an «Independent
AAA»
game, by which we mean that it will be developed and published independently but with all the quality and production values of any
AAA game on the
market.
Millions of dollars will be spent this year to
market AAA video
game titles like Madden 15, Call of Duty: Advanced Warfare, and Grand Theft Auto V.
In the coming months we will see how the Japanese
market being introduced to the PS4 will affect the
game, as well as seeing whether or not either of Microsoft or Sony's big
AAA game releases will affect the sales of their systems, as most criticism leveled at the new generation of consoles tends to be towards both the systems lack of content not just exclusive content.
In fact, if I'm completely honest we may just have a
game that makes third person combat feel even more fluid than the any of the big
AAA titles on the
market, which is certainly something to pay attention to given that we're only now in the beta stages.
Brent: It's easy to overlook the little guys when it comes to video
games; everyone knows
AAA games will always benefit from publishers who spend money on mass
marketing to get the word out about their latest and greatest titles.
We all know how much
AAA marketing especially tends to over-hype
games.
The creation of micro-transactions into the
AAA market not only destroys the gaming environment, but it creates a backlash from
gamers that causes constant maintenance by the creators of the
games.
Games started introducing this with the creation of the mobile
market, and it deemed to be so successful for mobile companies that
AAA titles and companies started implementing them into their
games.
I'd much rather these companies be hard at delivering new
AAA games, rather than
market ones I either already played 4 + years, or chose not to.
One thing I'll never quite understand is how
AAA games made in the 90's / early to mid 2000's were shipped complete and maybe later expanded on with an expansion or two and yet still made money despite the
market being a lot smaller than it is today.
Before we enter into any financial agreements, we want to prove through Kickstarter that there is a
market for a serious
AAA mobile
game.
Led by group of
AAA games industry veterans, Versus Evil's services include the full suite of publishing support including brand
marketing, community, social, PR, creative, production, QA, legal, distribution and other general business support.
And the fun of discovering a
game hardly anyone talks about that has flown under the radar of over 30 + years of gaming history is infinitely more interesting than any
AAA game in the
market today.
These are smaller scale; smaller budget
games than the «
AAA» large budget
games, but nonetheless are professionally developed, produced and
marketed.
They are smaller scale, smaller budget
games than the «
AAA» large budget
games, but nonetheless are professionally developed, produced and
marketed.
Tencent Boston: Lead Character Artist «Tencent Boston is seeking an experienced
game animator to bust out awesome high quality animation for our upcoming
AAA online title targeted to the Asian
market, and eventually a worldwide audience.
It's just more noticeable in the indie
market because there are many more indie
games compared to
AAA games.
Founded in 2015, Zebrainy team decided to make accent on scientific approach and premium
AAA content for
game production thus disrupting the
market of oversimplified mostly low - quality
games for kids below 5.
Contrary to the endless tech demos, wave shooters, and «experiences» bloating the VR
market, Fallout 4 VR is among the first
AAA titles to break these cliches and deliver a deep, engaging, full - length
game in virtual reality.
With the indie development scene being so famous for its subversive nature and counter to the bloated and stagnating
AAA market, Sarkeesian turns her attention to some of the more popular and successful
games in order to see whether they go against the grain regarding gender stereotypes.
And then later on the most accessible
AAA game on the
market.
Fuze has established partnerships with major console
game publishers to bring
AAA titles to the Chinese
market and are even planning to launch their own android based video
game console.
However, things went wrong pretty early on as the new console failed to grab a decent
market share, due to which plenty of notable developers / publishers stopped releasing their
AAA games on the platform.
Sony's Shuhei Yoshida has suggested that the Playstation Vita's success will depend as much on smaller titles and indie
games as it will on blockbuster
AAA titles, noting that the portable console was designed with one eye on thetraditional
market, but that its conception came about as a result of taking note of the burgeoning smartphone and tablet
markets.
For a
game that was made by just eight people, I must say that visually Past Cure is impressive, although it's not something on the same level as several
AAA titles on
market.
That's a tall order for even a
AAA video
game trailer, it's also one of the most important aspects to a
game's
marketing strategy.
The awards appear to be set up to help
market successful
AAA games, rather than to highlight excellence per se,» Pickford said in an opinion piece published on Spong.
They have also mentioned that previously retail
market was their main focus but that has changed due to smartphones, however they still plan to ship
AAA games but with a regional perspective.
Amongst the veritable smorgasbord of
AAA titles that occupy todays modern video
game market, it's refreshing to see that indie developers are still doing their best to compete with the money infused big boys.
marketing deals is ALL sony has right now... lol.the only bog
AAA title they had this year was horizon zero dawn and they will have ZERO
AAA excluysives until next year.no holiday
games as usual.
Sweeney has many years of experience developing the popular Unreal Engine, giving him a unique perspective on the intersection between
AAA and indie
games, as well as mobile and PC
markets.
Well, Firstly, they're all highly anticipated
AAA games and will likely top the sales charts when they hit the
market.
Moving from the indie
market, my next
game was a full blown
AAA title and an attempt to revive survival horror following the Resident Evil series transformation.
Journey is a
game that is made with passion and originality and is a fully realized
game is a fleshed out world that is meant to compete with the
AAA market.
With growth in digital distribution, better access to affordable technology, disappearing barriers to global reach, and the socialization of the internet, the traditional publisher / developer model is no longer the only option to bring
AAA games to
market.
The only people I know who are still playing their Wii's (which is just extended family who are busy adults with young children like myself, and so not the
market for the big
AAA games Wii never got anyway) are similar.
Including exclusive insight into the production process, never - before - seen prototypes of the
game, and insight into the studio's decision making process, «The Making of Horizon Zero Dawn» is a look into what it takes to make a successful
AAA game in today's unforgiving
market.