A ruling published by the Advertising Standards Authority (ASA) today (A14 - 263404) upholds Baby Milk Action complaints about a joint Nestlé and
ASDA email promotion for SMA toddler milks (left).
Not exact matches
In 2014 the Advertising Standards Authority upheld a Baby Milk Action complaint about a misleading
email promotion for the SMA toddler milk sent to members of the
ASDA Baby and Toddler Club.
The claims implied babies need to be fed on these expensive milks to receive sufficient nutrients and had already been ruled misleading in October after Baby Milk Action brought complaints about a promotional
email sent to members of the
ASDA Baby and Toddler Club (see press release
ASDA and Nestle misled parents with toddler milk
promotion).