Ad Sitelinks can be displayed across one line or two lines.
While you can add up to ten
Ad Sitelinks in the AdWords ad set - up, Google will only show the four they believe are the most relevant to the query.
Ad Sitelinks shows up to four additional text links below the Display URL in your ad copy.
Not exact matches
Ad Extension No. 1:
Sitelinks.
As you might imagine, Google has an algorithm that determines which
ad extension (s) or
sitelinks take precedence.
An
ad extension can include location, phone, reviews,
sitelinks, callouts and many more information bites that assist potential clients in making a buying decision.