Sentences with phrase «ad buy as»

Haber campaign spokesman Jacob Tugendrajch described the ad buy as «significant» and said the spot will run for several weeks.

Not exact matches

Start by doing some research for places in which you can buy selective ad space such as a trade magazine or a website that your customers are likely to visit.

The initiative is intended to teach small businesses how to use Facebook to generate new customers, retain existing ones and build an online community through things like buying display ads targeting specific markets as well as other cost - free measures.

(As in print and radio, you may also buy remnant space through online ad networks.)

One of the most compelling benefits of email, as opposed to platforms such as social media or ad buying, is the ability to craft a personalized and rewarding relationship with a consumer following their transaction.

Though you can certainly buy cheap ads online -; including spending a few bucks a day on a site such as Facebook -; you may find it hard to get cheap deals.

The ace card that drove their popularity: Baker had spent six years as founder and CEO of another mobile ad startup, Enpocket, which Nokia bought for an undisclosed sum in 2007.

«Investors, analysts and those who make decisions as to where to put money and buy ad space — they know.

Think of it as buying ads as if you were shopping online for anything else.

It's suffering the same fate as most media companies — lower ad buys, ad pages sold at discounted rates, the closing of its Whole Living magazine and Every Day Food's move from print to digital all impacted revenues.

Reaching customers became easier during the recession as the cost of advertising time dropped, meaning companies could buy more ads.

Analysts say some of the rebound is a result of what happened last year, when large numbers of advertisers put less into the upfront market and kept more of their spending for what is called the short - term «scatter» market, where ads are bought on an as - needed basis.

So as marketing tech and ad tech started to evolve around the planning, buying, measurement and optimization process, we were quick to adopt these solutions for our clients» campaigns.

Implement specific Pixels to see how many people bought your products as a result of Facebook ad, how many leads you got from form submissions, or how many people abandoned shopping carts before completing their purchase.

The ad was originally meant to be 30 - seconds, but Budweiser bought an additional 30 - second spot during the editing process because it wanted to use as much footage as possible.

Connections between digital ads and purchases If a company buys online advertising from a platform such as Google, it'll want to make sure it's getting its money's worth.

Things were so nascent that as Wired reported in 2010, the ad agency buying the ads ran into an obvious but unexpected problem: «It had to create websites for its clients, who weren't even sure that interacting online was a good idea - or that the ads were even legal.»

But with services like Google AdWords, now you can apply a tiny budget — measured in dollars, not thousands of dollars — for online ads you create yourself, buy on a pay - as - you - go basis and continually tweak based on response rates.

As a marketer, you can then deliver those people highly relevant content (as well as ads to buy your stuff) based upon their unique interestAs a marketer, you can then deliver those people highly relevant content (as well as ads to buy your stuff) based upon their unique interestas well as ads to buy your stuff) based upon their unique interestas ads to buy your stuff) based upon their unique interests.

For example, there is a heightened understanding in the wake of November's election that if a brand buys an ad in The Huffington Post, for example, it could be perceived as supporting a liberal agenda, Prout said.

Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.

In October, Facebook turned over to Congress copies of 3,000 ads that it were most likely bought by people in Russia, and in November, representatives from Facebook — as well as Google and Twitter — testified before the congressional committees investigating Russia's alleged interference in the election.

Michael Zirngibl, CEO of Angel.com, which sells interactive voice response, or IVR, systems to small businesses, went so far as to buy a Google keyword so that queries for «Paul English» produce a pro-IVR ad.

If people could buy them as easily as you buy an Adwords ad, maybe many more small companies would,» notes Friedman.

Ad Age recently reported that companies that rely on checkout line activity, such as Mondelez, Hershey, and Wrigley, are scrambling to find new ways to convince shoppers to make impulse buys.

Though you can certainly buy cheap ads online — including spending a few bucks a day on a site such as Facebook — you may find it hard to get cheap deals.

Another important measurement of Google's ads business changed this quarter as it started reporting Network properties growth in impressions versus clicks to reflect the way advertisers buy programmatic ads.

On Adap.tv's platform, brands can buy and sell video advertising inventory, such as 30 - second ads that air before YouTube videos.

As a programmer, Gutstein believes Machinima can transition away from an ad network model — where ad impressions are bought and sold programmatically and where Ebitda margins are in the single digits — to more of a cable network model, where ads are bought and sold in packages and where Ebitda margins are anywhere from 30 % to 60 %.

The company has overhauled its app and added automated ad buying tools in an effort to hold onto users and advertisers as bigger rival Facebook Inc introduces Snapchat - like features to Instagram.

Getting advertisers to buy more video ads is key to Facebook's continued revenue growth, as they fetch higher rates from advertisers than text or photo - based ads.

Businesses may actually end up buying more online ads on Facebook to promote themselves, because simply creating content and attempting to share it on the news feed for free will no longer work as well as it once did.

If you want to burn your advertising dollar as fast as a big brand TV advertiser, then buy a few thousand impressions on a busy website such as Yahoo.By my calculations, 10,000 impressions (individuals viewing your ad) costing $ 500, would be used up in

Global Brand Building Officer Marc Pritchard has pushed for a faster shift toward programmatic digital buying in recent months, said people familiar with the matter, which comes as P&G has been under investor pressure to get more from its ad budget amid slower growth.

Facebook has been under fire for other aspects of its automated ad buying system as well.

Rivals in the insular media world carp that BuzzFeed is gaming Facebook's algorithm, or buying ads to pump up its content, and both are unsustainable; viral smashes like the dress are mere luck; even traditional brands such as The Washington Post can beat BuzzFeed with their own traffic - oriented gambits.

(We've all had the experience of buying something online and then getting ads for the same product for weeks, as if we needed two pair of the same shoes.)

Of the top 1,000 ad spenders on Facebook, only seven ceased buying ads following reports that Cambridge Analytica misused user data as it tried to influence the 2016 presidential elections and the Brexit vote, according to an analysis performed by digital intelligence platform Pathmatics.

From now on all the items from Alibaba's Taobao and Tmall shared or shown as ads on Sina Weibo will have a «buy» button that will lead users to make payments directly with Alipay.

I knew that Google stopped allowing ads for search phrases like «buy links «and «text link ads «a while ago, but apparently, Google stopped accepting ads for «link building «as well.

Many ruses are used by unscrupulous websites to defraud advertisers such as stacking ads on top of each other so that only the top impression is seen by website visitors but all of them earn revenue, shrinking ad units down to a 1 x 1 pixel size and placing hundreds on a page so they will be paid for the impressions even though no - one will see them or buying bot traffic from ad networks, thereby earning a healthy profit margin on the resulting ad impressions.

The firm also noted that most ad revenues are bought on well - defined metrics and ROI profiles and that the ROI will remain solid as long as customers are on the platform.

To add insult to injury you have people like Billy Graham and his son Franklin going out on a limb for the Mormon leader willing to buy ad to elect this man as a leader of country.

At the end buying an extra luggage ad bringing your own stuff for your little one with be a lot cheaper and you can bring more as your limit will be 55 lbs.

«WIC mothers are rushing to buy formula because these ads have convinced them that the new formulas are just as good as, if not better than, the milk that their bodies produce.»

Note that Newsfeed Ads are essentially the same as «boosted» posts, but ordered through the downloadable Facebook Power Editor, the advertising API or an Insertion Order from a Facebook rep.. Also note: ads procured through Power Editor, API or IO offer much more advanced targeting options and are rumored to have better performance than those bought through the standard interface most Page owners use by defauAds are essentially the same as «boosted» posts, but ordered through the downloadable Facebook Power Editor, the advertising API or an Insertion Order from a Facebook rep.. Also note: ads procured through Power Editor, API or IO offer much more advanced targeting options and are rumored to have better performance than those bought through the standard interface most Page owners use by defauads procured through Power Editor, API or IO offer much more advanced targeting options and are rumored to have better performance than those bought through the standard interface most Page owners use by default.

Also note: because of the Republican donors» delay in getting into the action this year, their advertising money won't go as far, since I.E. groups buying ads late in the cycle are paying premium prices.

The new media team bought display advertising significantly less than they did search ads, and focused the display piece of the puzzle more on measurable goals such as list - building than on amorphous «influence - the - discussion» ad runs.

Since humans as a species tend to run with like - minded people, ads aimed at fans» friends have a better chance of reaching someone interested in the same topics, plus limited targeting tends to drop the cost and increase the ROI for an ad buy.

Facebook and Twitter ads (including Facebook content «boosts») are extremely easy to buy, as are Google search ads.