Sentences with phrase «ad spending by»

Initially, sources had flagged $ 4,700 in ad spending by Russia's so - called Internet Research Agency, and Google finally confirmed the number Monday.

Ad spending by the insurance industry now tops $ 4 billion, and auto insurance makes up a big part of it.

ZDNet posted the results of ad spending by dating sites for quarters 1 to 3 in 2007.

Dan Janison examines the tension between the governor and state Comptroller Tom DiNapoli over START - UP NY ad spending by ESDC.

Wow, here's a striking number from Kate Kaye at ClickZ: Online ad spending by President Obama's reelection campaign has reached over $ 8 million.

When combined with web ad spending by the Democratic National Committee, the number tops the $ 10 million mark.

Online ad spending by President Obama's reelection campaign has reached over $ 8 million.

Initially, sources had flagged $ 4,700 in ad spending by Russia's so - called Internet Research Agency, and Google finally confirmed the number Monday.

There's a reason mobile ad spending is going to blow by desktop by the end of the year and is predicted to be 72 % of digital ad spending by 2019.

Both the internet giants played a vital role in the unprecedented growth in digital ad spending by accounting 61 % of share.

Locally targeted ad spending by US national brands will grow to $ 68.9 billion in 2018, according to BIA / Kelsey's US Local Media Forecast...

Digital marketing makes up 41 % of the total ad spend by businesses, which is bigger than TV, Radio, or Print advertising,

«This approach, using a video intended for organic as an ad, reduced cost - per - action by 3.6 % and increased return on ad spend by 24 percent.

Spending will perk back up in 2020 with the U.S. presidential election and summer Olympics in Tokyo, but then will fall again to reach only a quarter of total ad spend by 2022.

Implemented simplified direct response strategy using programmatic buying that improved return on ad spend by 18 %.

Not exact matches

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.

According to a report published by Business Insider, ad spend for social media this year is expected to surpass $ 8.5 billion.

Over the same period, the IRA also spent approximately $ 100,000 on more than 3,000 ads on Facebook and Instagram, which were seen by an estimated 11 million people in the United States.

Beyond Facebook's scale and the amount of time people spend with it, those in the industry are intrigued by the ability to target ads to the right audience.

By many measures, 2017 is the year that digital ad spend is expected to exceed television ad spend, largely due to how measurable it is.

According to a recent survey by Standard Media Index, which tracks national ad spending on broadcast and cable, TV upfront sales rose by an average of 5 % in May compared with last year — and cable on average saw a 10 % rise in upfront revenues.

Mallin said MEC Global's clients» spending on Facebook, for example, had increased 55 % between Q4 2014 and Q4 2015, an acceleration that has been boosted largely by advertisers» demand for video ads.

I recently spent more time than I should probably admit to enjoying a collection of top video ads curated by readers over on the Moz blog.

«Datalogix solved this [problem] by... building a $ 2 trillion database of consumer spending and connecting it to top digital publishers and ad - tech companies,» Roza says.

Nonprofits like Crossroads GPS, classified by the IRS as «social welfare» organizations, are not required to disclose their donors, even if those organizations spend money on political ads.

McKinsey and Company is expecting global ad spending to increase by 35 % between 2012 and 2017.

Last year, total mobile ad spend in China reached $ 27.31 billion and by 2019, eMarketer predicts this will reach $ 60.25 billion.

«Ad spending in China continues to shift rapidly toward digital formats, fueled by rising time spent online and greater advertiser spending on mobile formats, especially on video and social media,» Liu added.

As your response to the ads improves and more people end up at your online shop, you can begin to scale up the spend to drive more customers to your shop and hopefully gain some virality — like we did — that will allow you to increase sales by over 500 percent in two months.

Companies like Aimclear explain how psychographics are expected to eat the traditional display ad budget by showing how much of typical display ad spend is wasted attempting to reach the wrong people and how much less can be spent with Facebook's detailed behavior targeting.

Half of all global advertising dollars will be spent online by 2020, matching the worldwide combined «offline» ad spend, such as TV, print ads and billboard posters, according to forecasts.

Media agency Magna forecasts that digital media will take 44 percent, or $ 237 billion, of all ad money spent globally in 2018, with that figure reaching 50 percent, or $ 291 billion, by 2020.

Gibson thinks the ad spend in Canada might level out by the end of the year, since he expects Coastal will be satisfied with its market share by then.

Their first major campaign will be a series of ads aimed at parents and teenagers warning about the alleged psychological harm inflicted by spending too much time on social media.

The Millennial report also charted mobile developer trends by ad spend: Android represents 48 percent of the platform mix, to Apple's 43 percent.

Digital ad spending grew by 20 % in 2015 to about $ 60 billion, faster growth than in either 2013 and 2014, the report says, «but journalism organizations have not been the primary beneficiaries.»

Instead of spending thousands of dollars on a television ad campaign, by launching smaller digital campaigns, Quiznos can check what's bringing customers in the door — and what isn't.

This great return allowed us to scale our sales just by increasing the ad spend on the video, which has continued to work exceptionally well and automated our monthly sales revenue.

Collins pointed out that a big part of UK (and indeed US) election law relates to «declaration of spent», before making the conjoined point that if someone is «hiding that spend» — i.e. by placing dark ads that only the recipient sees, and which can be taken offline immediately after the campaign — it smells like a major risk to the democratic process.

Despite the huge spending edge by the «No» side, which fueled an onslaught of television ads, a recent Field Poll found voters split evenly — 47 percent to 47 percent — on the measure.

How Brands Are Getting More Sophisticated at Using Location Data More sophisticated use of location data will drive related ad spending to $ 38.7 billion by 2022 according to recent research, and AdWeek explores how location data can best be harnessed and how it has evolved over time.

Elite Daily And Millennial Branding Release Landmark Study on The Millennial Consumer Millennials influenced most by blogs, respond to native over traditional ads and family inheritance / students loans have no impact on their spending habits New York, NY, January 20, 2015... Continue reading →

If their profits go away or are disrupted by tech companies, their ad and tech spending will go away.

While the company spent heavily on TV ads and discounts to woo consumers, its operations were plagued with poor technology, accounts of swindling by fake restaurants, and theft by employees and contractors, the Mint newspaper reported in September.

By charging a monthly fee to remove ads, Facebook coud decouple its business from time spent, allowing it to keep revenue stable even while making changes that enhance well - being while decreasing how long we spend on its apps.

Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $ 72.5 Billion in 2016 IAB reports: «Mobile advertising accounted for more than half (51 %) of the record - breaking $ 72.5 billion spent by advertisers last year -LSB-...] The total represents a 22 percent increase, up from $ 59.6 billion in 2015.

Speaking to the company's anticipated revenue prospects, Barrett echoed sentiments earlier expressed by fellow adtech Criteo and spoke of an anticipated near - term reduction in EMEA revenue and ad spend as publishers adjust to the General Data Protection Regulations (GDPR) in the EU.

According to a survey by Animoto, more than 50 percent of marketers surveyed had planned to increase their spend on video ads on Facebook (63 percent), YouTube (60 percent), Twitter (52 percent), and Instagram (50 percent) 27eMarketer, 2017.

By 2022, brands would be spending more marketing dollars on digital, eventually making the global digital ad spending to grow to $ 347.7 billion.

Also, Adobe said that merchants spent 47 percent more on Google Shopping Ads year - over-year last quarter, meanwhile they decreased spending on text - based ads by 6 percent during the same periAds year - over-year last quarter, meanwhile they decreased spending on text - based ads by 6 percent during the same periads by 6 percent during the same period.