Sentences with phrase «ad spending in»

Although the total ad spending in this case only amounted to $ 100,000, the fact that Russia was even able to inject ads into the election at all is worrisome to many.
It spent at least $ 20 million on ads in 2012 alone, but it has not publicly disclosed ad spending in recent years even as its ads have become more ubiquitous in markets like Wisconsin and Arizona, for example.
Over half of ad spending in the US this year will be from native digital display advertisements, according to a new report from eMarketer.
The two account for 72 % of US social network ad spending in 2007 and 75 % in 2008.
The filings show a heavy concentration on television ad spending in the final days of the campaign, which is not a surprise for anyone who lives in those districts.
But, among the groups reporting the biggest political ad spending in 2014, the 15 top Democrat - aligned committees that disclose their donors have outraised the 15 top Republican ones $ 453 million to $ 289 million in the 2014 cycle, according to a POLITICO analysis of the most recent FEC reports, including those filed this month.
The top 10 brands by ad spending in the beverage industry for the first quarter of 2015 are Coca - Cola, Diet Coke, Coca - Cola Zero, Pepsi, Coca - Cola Life, 7Up, Fanta, Irn - Bru, Old Jamaica and Fentimans.
Ad spending in general could be among the sectors affected if Mr. Trump implements the policies he advocated as a candidate.
Advertisers may pull money from the social network, which together with Google sucked up 84 pct of digital ad spending in 2017.
Newspaper print ad spending in Canada topped $ 3 billion in 2005.
Video ad spending on connected TVs — devices such as set - top boxes, smart TVs and gaming consoles, for example — is accounted for in the «online» portion of video ad spending in eMarketer's definition, which partially accounts for the growth there in contrast to our mobile category.
«Ad spending in China continues to shift rapidly toward digital formats, fueled by rising time spent online and greater advertiser spending on mobile formats, especially on video and social media,» Liu added.
Overall, ad spending in Canadian papers fell more than 18 % between 2008 and 2009, according to ZenithOptimedia.
Last year, total mobile ad spend in China reached $ 27.31 billion and by 2019, eMarketer predicts this will reach $ 60.25 billion.
Ad spends in Canada topped $ 2.5 billion in 2008, dropped to $ 2 billion in 2009, perked up slightly to $ 2.1 billion in 2010 and then, even as the economy grew, fell to $ 1.97 billion in 2011 and again to $ 1.89 billion in 2012.
Gibson thinks the ad spend in Canada might level out by the end of the year, since he expects Coastal will be satisfied with its market share by then.
Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns for over 1,500 customers managing more than $ 6 billion of annualized ad spend in more than 160 countries.
Despite any reputational damage incurred in the Cambridge Analytica scandal and the reemergence of the #DeleteFacebook campaign, Facebook is expected to capture around 18 % of worldwide digital ad spend in 2018.

Not exact matches

The takeaway: While Sanders» team may not be innovating in social engagement, it is taking the other candidates to task with strong content marketing and some serious social ad spends to get visibility for his brand and messaging.
The former secretary of state wrote that in Pennsylvania, her team had 120 more staffers on the ground than President Barack Obama did four years earlier and spent 211 % more on TV ads.
Over the same period, the IRA also spent approximately $ 100,000 on more than 3,000 ads on Facebook and Instagram, which were seen by an estimated 11 million people in the United States.
Beyond Facebook's scale and the amount of time people spend with it, those in the industry are intrigued by the ability to target ads to the right audience.
While the TV ad market will see US$ 3.2 billion in additional spending next year, digital video will add just US$ 1.7 billion.
Responding to President Donald Trump's reported denigrating comments in a meeting on immigration, vacation - rental platform Airbnb says it will spend at least $ 100,000 on digital ads promoting listings in Haiti, El Salvador and African countries.
The ace card that drove their popularity: Baker had spent six years as founder and CEO of another mobile ad startup, Enpocket, which Nokia bought for an undisclosed sum in 2007.
Why I'm riled up: News emerged recently that one of the world's largest advertisers, Procter & Gamble, with an annual ad budget of about $ 10 billion, would be eliminating «1,600 «overhead» or nonmanufacturing jobs, including some in marketing,» deferring to «digital marketing to help contain media spending long - term.»
As he framed it, the real targets of the strategy here are parents (and older siblings), who will spend more time using Messenger — and seeing ads and conducting commerce there — if they can get their families together in one digital location.
Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in campaign advertising this year, including $ 1.5 million on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.
While Time - Life may have been one of the first to try direct sales in the early»90s, brands like Johnson & Johnson, which spent $ 22 million on its DRTV launch of Neutrogena SkinID in 2008, see value in the ad format once reserved for the Shake Weight.
In 2012, Samsung spent $ 401 million advertising its phones in the U.S. to Apple's $ 333 million, according to ad research and consulting firm Kantar MediIn 2012, Samsung spent $ 401 million advertising its phones in the U.S. to Apple's $ 333 million, according to ad research and consulting firm Kantar Mediin the U.S. to Apple's $ 333 million, according to ad research and consulting firm Kantar Media.
The card, which has a $ 95 annual fee, earns 3x points per dollar on the first $ 150,000 you spend each cardmember year in a few categories, including travel, shipping, internet / cable / phone, and advertising on social media sites or with search engines, such as Google Ads.
In this in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spenIn this in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spenin - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spend.
The network will spend the first half of the year engaging in paid media ads — «before anyone else is on air,» said Seidel — and will begin deploying a grassroots effort in the late summer and early fall.
So, our dentist here ought to spend double the money, putting in two ads; one with a «smiler whitener» hook to attract the (yellow teeth - ed, at least in their own mind) new clients, and a separate, ad for those with a toothless grin, who want to have teeth so they can look good in pictures at the upcoming wedding of the grandkid whose finally settling down... well some of the toothless anyway.
Small - business owners in retail are the most likely to have Facebook pages and spend money on Facebook ads.
The walled - garden nature of Facebook in particular has come under scrutiny, as they've recently had significant problems regarding the accuracy and efficacy of their advertising methods, with several big brands opting to reduce their ad spend on the site until more accurate metrics are released.
According to a recent survey by Standard Media Index, which tracks national ad spending on broadcast and cable, TV upfront sales rose by an average of 5 % in May compared with last year — and cable on average saw a 10 % rise in upfront revenues.
According to estimates from eMarketer, spending on digital ads in the U.S. will likely grow this year to the point where it is larger than the amount spent on television, the former Goliath of the industry.
We close our show with an in - depth look at campaign ad spending with Michael Bassik, EVP and managing director of MDC Partners.
TD is on Advertising Age's list of the 200 top ad spenders in the U.S., spending $ 33.5 million on measured media in the U.S. in 2015, according to Kantar Media, and spending $ 191.2 on total advertising, including $ 55 million on measured media in 2014, according to Ad Age Datacentead spenders in the U.S., spending $ 33.5 million on measured media in the U.S. in 2015, according to Kantar Media, and spending $ 191.2 on total advertising, including $ 55 million on measured media in 2014, according to Ad Age DatacenteAd Age Datacenter.
For example, if you spend some time in a retail chain store, within the next few days (or sometimes hours), you might see an Instagram ad for that store in your feed.
The site points out that since the chain spent no money in actually producing a commercial, they pretty much received «the best ad deal in the history of television.»
According to the Interactive Advertising Bureau of Canada, digital video ad spending grew more than 42 % in the year leading up to September 2011.
Especially early in my career, I would struggle to find a way to accurately correlate a how much my company was spending on trade shows and print ads and the outcomes we reaped from those investments.
In its 2011 filing, which covers the last seven months of the year, Crossroads GPS reported spending almost $ 22.4 million, including $ 1.7 million on political ads, including this anti-Obama ad.
Most of the money spent in its first year went directly to political ads or grants to other groups.
«I quickly figured out I could spend $ 150 on an in - store demonstration, or I could spend that on targeted ads that cost 10 cents per eyeball,» Woolverton says.
Federal Election Commission records show that these groups, as well as five other grant recipients of Crossroads GPS, spent money on political ads, directly or indirectly, in the 2010 election cycle.
That's the take of Baird analyst Colin Sebastian after checking in with advertisers and reviewing some of the latest research on ad spending.
«With the myriad of sophisticated attacks and the ad infinitum game of «cat and mouse» between hackers and security software vendors, we believe a big ramp in cybersecurity spending will continue in the coming years as «cyber warfare» heats up, adding to growth prospects at next - generation security software companies,» said Daniel Ives, an analyst at FBR Capital Markets, in a recent note.
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