Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.
Not exact matches
John Barnes, Chairman AOP and MD Digital and
Tech Incisive Media, said: «It is a little over 18 years since the first banner
ad was served and in that time digital advertising has become the most significant revenue
stream for most media owners and a sophisticated and established targeting medium.
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