Sentences with phrase «advertising age profiled»
In 1981, Advertising Age profiled Michael Crichton and his movie Looker which is set in the world of advertising Here is an excerpt from «Crichton: A Futuristic View of Ads» by John Revett.
http://www.michaelcrichton.com/
In 1981, Advertising Age profiled Michael Crichton and his movie Looker which is set in the world of advertising Here is an excerpt from «Crichton: A Futuristic View of Ads» by John Revett.
Not exact matches
Facebook has significantly expanded the online advertising playing field over the past couple of years, primarily because ads on the social network can be targeted at people based on the interests they've listed in their Facebook profiles and on their demographic characteristics («men aged 25 - 34 who like football» would be an easily targetable group, for instance).
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Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.