I might also add I have recently read «Eating the Big Fish: How Challenger Brands Can Compete
Against Brand Leader» by Adam Morgan and also «The Start - Up of You» by Reid Hoffman, Ben Casnocha, which I loved and did not hesitate to add to this list.
Not exact matches
The social media campaigns are clear signs of protest
against «Trumpcare 2.0,» but they also spread a strong message to organizations and business
leaders — and its something that all
brands can learn a thing or two from.
Parliamentary
leader Lajos Kosa told reporters that domestic
brands had to be defended
against those wielding their «market dominance to squeeze out others,» according to the Independent.
Asaleo Care, the owner of
brands including Sorbent toilet paper and tissues and Libra feminine hygiene products, has made a quiet entry into the nappy market in Australia but its chief executive says he will be careful about firing up any full - scale onslaught
against the market
leader.
The Championship
leaders have put up the «sold - out» signs for the second game in succession
against Hibs tomorrow as the Light Blues legions warm to the
brand of exciting, attacking football espoused by their new boss.
«
Brand Miliband» has had a rough few weeks and is looking pretty sad, at a time when the opposition
leader should be riding high in the polls
against a relatively unpopular prime minister who has just suffered a string of ordinarily catastrophic defeats over Europe and is reeling (well, he certainly ought to be) over his formerly close association with a convicted criminal.
McKinney's
brand of fiscal conservatism and liberal social policy would make him an appealing candidate in November, the Senate minority
leader is struggling
against front - runner Foley in their party contest.
The ginger singer launched a bitter tirade
against the Labour
leader on Twitter,
branding him a «shabby, spineless coward».
While traditionally there has been reluctance to share with others for fear of liability, high - profile data breaches suffered by retailers prompted the Retail Industry
Leaders Association to launch the Retail Cyber Intelligence Sharing Center so
brands and government could collaborate on strengthening defences
against cyberattacks and better protect customers.
Awakening the Nightmare is a
brand - new full expansion for Halo Wars 2, featuring new campaign missions played from a Banished perspective, two new multiplayer
leaders, two new multiplayer maps, and Terminus Firefight — a unique new cooperative mode where players build both bases and armies to defend and survive
against an onslaught of enemy forces.
As an example, the
branding headline «Driving Multimillion - Dollar Revenue — in Aggressive Markets — With Advanced Distributor Support» was used to distinguish this Sales
leader, who had gained ground
against competitors that constantly tried to infiltrate his accounts.