Last year, the Guardian, CNN International, the Financial Times, Reuters and the Economist
launched a «programmatic» sales
alliance called Pangaea and in 2013 Newscorp developed the News Corp Global Exchange, which sells advertising space on over 50
websites and mobile / tablet products including Times.co.uk, TheSun.co.uk, NYPost.com, TheAustralian.com.au, MarketWatch.com and News.com.au.