Yet,
although more consumers show an interest in
auto lending, many remain woefully uninformed, according to AWARE (Americans Well - Informed on Automobile Retailing Economics), a consortium that includes NADA, major dealership chains and
auto makers» captive finance firms.
Although many U.S. consumers do their banking through their mobile device or computer, many banks lack the resources to create their own digital
lending solutions for products including private student loans and
auto loans.