Apple's iOS also has a loyal following
among tablet owners despite Android's dominance of the smartphone market.
In addition, the incidence of magazine reading
among tablet owners closely mirrors that of the general population although the volume of reading is above average, 4.1 titles per month vs. 3.7, an 11 % increase.
With an overall satisfaction score
among tablet owners of 855 (on a 1,000 - point scale), Microsoft's achievement is largely due to its top rankings in the features and styling & design factors.
Not exact matches
The data, which looks at worldwide smartphone and
tablet use, found that usage
among «phablet»
owners, or those who have a large - screen smartphone, was up 334 percent year over year.
Among hybrid tablet owners, usage is higher than among non-hybrid device owners when using Microsoft Office (1.0 hour vs. 0.6 hours for non-hybrids); browsing the Internet (4.5 hours vs. 4.1); using social media (2.4 hours vs. 2.2); and texting / instant messaging (1.1 hours vs.
Among hybrid
tablet owners, usage is higher than
among non-hybrid device owners when using Microsoft Office (1.0 hour vs. 0.6 hours for non-hybrids); browsing the Internet (4.5 hours vs. 4.1); using social media (2.4 hours vs. 2.2); and texting / instant messaging (1.1 hours vs.
among non-hybrid device
owners when using Microsoft Office (1.0 hour vs. 0.6 hours for non-hybrids); browsing the Internet (4.5 hours vs. 4.1); using social media (2.4 hours vs. 2.2); and texting / instant messaging (1.1 hours vs. 0.9).
Forrester identified a general allegiance
among smartphone
owners to their phone's brand when choosing a
tablet — especially pronounced for iPhone
owners but not limited to Apple's hardware.
Among smartphone and
tablet owners asked, 60 percent said they'd cast their vote for the next president through a mobile app or text message — if they could do so without any fear of fraud.
Tablet spending on apps in the last 12 months was $ 2.3 billion among American tablet owners and $ 1.7 billion among smartphone owners, according to
Tablet spending on apps in the last 12 months was $ 2.3 billion
among American
tablet owners and $ 1.7 billion among smartphone owners, according to
tablet owners and $ 1.7 billion
among smartphone
owners, according to Magid.
Some of this decline may be tied to lower daily news consumption
among Android
tablet owners, the data indicates.
Owners of BlackBerry's PlayBook
tablet got their eagerly awaited update to PlayBook OS 2.0 last month, bringing with it,
among other features, support for compatible Android apps through its Android Player.
E-book reader ownership levels
among seniors are slightly lower than the national average (24 % of all U.S. adults are e-book reader
owners), while
tablet ownership levels
among seniors are around half the national average (34 % of all U.S. adults are
tablet owners).
Among e-reading device
owners, 16 % owned both an e-reader and a
tablet computer.
Research firm Strategy Analytics says Apple took 95 % of the 4.4 million unit worldwide
tablet market, while another firm finds unusually high satisfaction ratings
among iPad
owners.