Vice-president of Cambridge
Analytica during referendum period.
Not exact matches
... came up with an idea that led to the foundation of a company called Cambridge
Analytica, a data analytics firm that went on to claim a major role in the Leave campaign for Britain's EU membership
referendum, and later became a key figure in digital operations
during Donald Trump's election campaign.
But the problem here is that Cambridge
Analytica did not just employ sophisticated mass marketing, it went the whole hog and ran very specific targeted marketing campaigns for Trump while an allegedly linked Canadian company used the same technology on behalf of the Vote Leave campaign
during the EU
Referendum.
During the whole time the
referendum was going on, they were working every day on the [Ted] Cruz campaign with Mercer and Cambridge
Analytica.
AggregateIQ worked for Vote Leave
during the EU
referendum campaign and has been implicated in the Cambridge
Analytica / Facebook data and
referendum spending controversy.
The firm worked for both Vote Leave and BeLeave
during the EU
referendum campaign, but has always insisted it has never been a part of Cambridge
Analytica, and has not had access to any of its Facebook data.
Silvester said Cambridge
Analytica was not in contact with AIQ
during the
referendum campaign.
«[Wylie] said he was sure Aggregate IQ had drawn on Cambridge
Analytica databases
during the
referendum, saying it «baffled» him how a firm in the UK for only a couple of months had «created a massive targeting operation» without access to data.»
Yet after Wylie left Cambridge
Analytica, he sent a pitch to Vote Leave offering to harvest data for them
during the
referendum.
Over the past two weeks, those practices have caused an uproar internationally over the compromise of data belonging to at least 50 million users at the hands of Cambridge
Analytica, a political consultancy that worked for the Trump campaign and simultaneously aided one «Leave» campaign
during the UK's 2016 EU
referendum.
Reports also surfaced detailing AIQ's alleged ties to Cambridge
Analytica, and to the U.K.'s Vote Leave campaign
during the Brexit
referendum.
He was feeding her stories about work undertaken by data firm Cambridge
Analytica both in the US for President Donald Trump's election team, but also in Britain
during the EU
referendum.
It adds, «For these reasons, we would like to propose that our AFCO committee, as the committee responsible for Constitutional Affairs, organises a hearing with high level representatives from Facebook and from Cambridge
Analytica as well as the whistleblower Christopher Wylie in order to get a proper understanding of the role this companies have played
during the Brexit
referendum campaign and in electoral campaigning.»
Along with the FTC, the British ICO is investigating whether Cambridge
Analytica could have used similar voter data to influence UK citizens
during the Brexit
referendum.