The research firm found that
Android brand loyalty has been remaining steadily high since early 2016, and remains at the highest levels ever seen.
Android brand loyalty derives from having the option to buy a plethora of different phones, without leaving the ecosystem.
Not exact matches
«As the
Android tablet market becomes highly commoditised, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure
brand loyalty and improved margins.»
So Apple has a natural competitive edge, but do not forget the factors of
brand loyalty by an existing customer base.Slates are the natural extension of moving away from PC's which require costly store bought, shrink - wrapped applications to the Slate, in apples case, the Itunes store and the App store, or Google
Android based Slate operating systems where all the software is available via the Google Market Place.
For
Android users, the higher
brand loyalty could be chalked up to their ability to switch to different styles of new phones, without having to leave
Android — thanks to its distribution across a variety of manufacturers» handsets.
So, could it be that the proliferation of available
Android handsets discourages
brand loyalty and, by extension, undermines
loyalty to
Android as a platform?
«Devices with better specs and better performance have always been around but the goodwill of the
brand and the sheer
loyalty towards stock
Android has made the series a popular choice amongst mainstream users, many of whom tend to be wary of newer
brands.»
But that ignores
brand loyalty, which Samsung enjoys more of than any other
Android vendor, and it also disregards the often crucial timing of when a phone is released.
A new study done by Consumer Intelligence Research Partners (CIRP) says that
Android users have higher
brand loyalty than iOS users, as reported by TechCrunch.
Android still remains the biggest mobile OS worldwide at 66.1 %, but Apple did gain the top spot for
brand loyalty as well with an 87 % landslide in both US and Europe.