With the amount of cobalt Apple reportedly wants, this could be a sign that
the Apple Car project still under wraps is gaining steam.
Here's everything you need to know about
the Apple car project.
With
the Apple Car project has underway for two years, it would somehow take the tech colossus seven years to create and market an automobile to meet what had once appeared to be Cook's expectations.
Not exact matches
My colleague Steve Kovach has also covered two swerves on
Project Titan — that Tim Cook made some obscure statements that suggest a recent investment in a Chinese
car - sharing service is going to provide support, somehow, for the Apple Car, alleged to arrive in 2021, a rumor that now looks basele
car - sharing service is going to provide support, somehow, for the
Apple Car, alleged to arrive in 2021, a rumor that now looks basele
Car, alleged to arrive in 2021, a rumor that now looks baseless.
Having followed the nearly inconsequential progress of the mysterious
Project Titan, I'm ready to say that if you insist on thinking
Apple will be selling an actual
car by the next decade, you're going to be disappointed.
They add that
Project Titan has been «re-focused on developing an autonomous driving system that gives
Apple flexibility to either partner with existing carmakers, or return to designing its own vehicle in the future» and that «executives have given the
car team a deadline of late next year to prove the feasibility of the self - driving system and decide on a final direction.»
According to Bloomberg's Mark Gurman and Alex Webb,
Apple «has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own
car, according to people familiar with the
project.»
Apple also has autonomous
car projects, AI - based speakers, augmented and virtual reality, etc in their labs.
If it was going to take
Apple that long to bring a
car to market, then we could only draw two conclusions:
Apple wanted to develop a vehicle to use future technologies that aren't practical or accessible today, or
Apple is completely incompetent when it comes to this
car project.
Ever since
Apple CEO Tim Cook confirmed that the company is working on «autonomous systems» for
cars, details have trickled out as well as a few public sightings of the technology Now, thanks to the co-founder of self - driving
car startup Voyage, we're getting an up close look at — and some expert insight on —
Apple's
Project Titan.
On Friday, the New York Times reported that
Apple has laid off dozens of employees on its self - driving
car project, and closed down parts of the
project entirely.
You've talked generally about autos, but you haven't commented on
Apple's widely reported
car project.
Today, it is a pragmatic way for companies like
Apple and Google to invest billions in «moonshot»
projects such as self - driving
cars.
We don't know what
Apple is spending all that money on, but we do know that
Apple has an active research
project into self - driving
cars, among other things.
Elon Musk, the CEO of electric carmaker Tesla, says that the company is least concerned about
Apple's own electric
car project.
Car - Net offers compatibility with Apple CarPlay, Android Auto, and MirrorLink so customers can easily project their phone's content onto the car's displ
Car - Net offers compatibility with
Apple CarPlay, Android Auto, and MirrorLink so customers can easily
project their phone's content onto the
car's displ
car's display.
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Car Assistance, Exterior Paint Sealant, Interior Protector Phone Cable & Charge Package $ 69 Includes: 1 - Dual Smart USB
Car Charger - 2.4 AMP / 5 V 1 -
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PROJECTED PATH 4.2» TFT MULTI-INFORMATION DISPLAY TIRE PRESSURE MONITOR SYSTEM SINGLE - ZONE AUTO CLIMATE CONTROL REMOTE KEYLESS ENTRY SYSTEM Exterior 18» BLACK MACHINED - FINISH ALLOY WHEELS WITH P235 / 45R18 TIRES BI-LED COMBINATION HEADLIGHTS W / AUTO ON / OFF FEATURE DAYTIME RUNNING LIGHTS W / ON / OFF SWITCH COLOR - KEYED REAR SPOILER SINGLE EXHAUST W / DUAL CHROME TIPS COLOR - KEYED POWER OUTSIDE MIRRORS
who is not a gamer (uses
Apple) wanted to have a few laps of
Project Cars on the Predator.
The
Apple Car could be delayed, or the
project could be shelved for some time for whatever reason (something more promising to work on?).
But according to «people familiar with the matter» who the Wall Street Journal spoke with, the team that has been working on an electric
car (possibly self - driving) under the codename «Titan» has made enough progress for the company to give the
project «committed» status, with a target shipping date of 2019 (which isn't exactly the same thing as a commercialization date in
Apple jargon, so the actually launch could be later).
Apple has reportedly been working internally on a
project to build an electric
car, but it remains to be seen if such a
car would be launched commercially.
There have been rumors of
Apple developing self - driving
cars under the codename «
Project Titan» since 2015, with apparent test vehicles spotted in October 2017.
Apple executives met with contract manufacturers of high - end
cars like Magna Steyr, who
Apple might have worked with had the
car project not shifted focus.
Internal strife, leadership issues, and other problems impacted the
car project, leading
Apple to shelve it for the foreseeable future.
As
Apple's
cars are still on the road, presumably the
project is moving forward.
As a final point, it stands to reason that Giannandrea will also play a prominent role in
Apple's self - driving
car efforts, an initiative that Tim Cook previously categorized as the «mother of all AI
projects.»
For example, in California's Silicon Valley, two veterans of
Apple's Special
Projects Group named Soroush Salehian and Mina Rezk have founded a startup known as Aeva, and their goal is to give eyes to self - driving
cars.
We saw that a few years ago with
Apple's mythical HDTV and, more recently, with
Apple's
car initiative, otherwise known as
Project Titan.
Such a tie - up could make sense for
Apple, given its history of failed negotiations and its desire to kick - start its
car development
project to catch up with rivals Tesla and Google, among others.
Rumors have also suggested
Apple could incorporate its augmented reality research into its ongoing
car project as part of an in -
car software system that could include a heads - up display or other features.
Rumors about
Apple and self - driving
cars have been flying since baby Jony Ive bought his first Hot Wheels
car, but the company has been impressively secretive about any
projects, at least in public.
According to MacRumors,
Apple's R&D facility in Canada is focused on the «software core» of its upcoming self - driving
car program that is currently being developed by a separate
Project Titan team.
Reports suggested that
Apple initially considered making its own fully - electric
car to rival Tesla, codenamed
Project Titan.
Meanwhile, Slate is already expecting the demise of
Project Titan by stating that Apple has already failed on realizing its goals for the project that was initially rumored to focus on manufacturing electric cars and later on self - driving electri
Project Titan by stating that
Apple has already failed on realizing its goals for the
project that was initially rumored to focus on manufacturing electric cars and later on self - driving electri
project that was initially rumored to focus on manufacturing electric
cars and later on self - driving electric
cars.
Apple's secretive
Project Titan was allegedly focused on building an entire
car before it scaled back and focused on the AV platform alone.
The patent makes its statements in broad terms, speaking generally about any portable device and vehicle, but of course the idea has direct application to
Apple's electric
car project, which is an «open secret,» according to Tesla founder Elon Musk.
With the appearance of a new patent from
Apple it seems that
Project Titan, Apple's connected car project, will include some serious streamlining when it comes to th
Project Titan,
Apple's connected
car project, will include some serious streamlining when it comes to th
project, will include some serious streamlining when it comes to the keys.