Not exact matches
The U.S. Department of Justice alleges that
Apple, as it prepared to launch its own
ebook store, persuaded publishers to
price ebooks at $ 13 and $ 15, or
about $ 3 more than the same books being sold through Amazon and other outlets.
Apple, Inc. (
Apple) funded this credit to settle antitrust lawsuits brought by State Attorneys General and Class Plaintiffs
about the
price of electronic books (
eBooks).
I also don't know if you've been following my point
about a single source controlling
pricing now (Amazon) vs six publishers and two major retailers interacting (the big six plus
Apple and Amazon), but I can't help believing that leaving the entire process of
ebook pricing and market setting in the hands of single source is less desirable than allowing all the market players to interact.
While the US courts hear arguments
about alleged
price fixing and anti-trust issues between
Apple and five of the Big Six publishers» effort to reduce Amazon's hold on the
ebook industry, a similar investigation has been going on in the EU over the same accusations.
When
Apple allegedly approached the publishers
about switching to an agency model in order to prevent Amazon from selling
ebooks at what was often below cost in order to encourage the sale of Kindle readers, Amazon lost the option to sell
ebooks at its previously advertised $ 9.99
price point.
In the process, I learned a lot
about self - publishing
ebooks, from formats to ISBNs to imprints to copyrights to
pricing to working with
Apple.
The Australian Competition and Consumer Commission has urged local retailers to voice their concerns
about eBook price - fixing as it considers a lawsuit against
Apple and five of the world's largest book publishers, The >>
Point One: The complaint reads: «The fact that
Apple brokered the simultaneous switch to the Agency model, and the Publisher Defendants agreed to standardize higher
eBook prices, is amply demonstrated by a January 2010 interview in which
Apple CEO Steve Jobs told Walt Mossberg of the Wall Street Journal that Amazon's $ 9.99
pricing for
eBooks was
about to end:
Amazon's
ebook marketshare was
about 90 % when the Obama administration DOJ intervened to go after, would you believe,
Apple, which at the time of its alleged
price - fixing had 0 % of the
ebook market and was selling
ebooks that could only be read on pricey devices.
For a look back at the history of
Apple negotiating with book publishers and a little more on how the agency model came
about, I recommend this WSJ article from 2010 and Michael Cader at Publishers Marketplace's look at how the introduction of the iPad gave publishers «the opportunity to change the basic selling terms of
ebooks with at least one major trading partner in a way that lets [them] take back control of
pricing and reassert their vision of the value of an electronic version of a book.»
There was nothing illegal per se
about the contracts the publishers had with Amazon or that the publishers were able to set the retail
price under those contracts (
Apple was doing business under an agency model for years before they got into
ebooks and continues to for its app and music sales).
And most
ebook purchases come from
Apple or Amazon — and the way people buy those books (finding the book, looking at the cover, reading the reviews, reading the description, downloading to their device) is just
about the same — and the book's
pricing should be the same across platforms.
A new set of proposed remedies suggested by the DoJ in the
Apple ebook price - fixing case has tempered some of the issues the Cupertino firm complained
about, but the agency maintains
Apple should face tough penalties for continuing to deny any wrongdoing.
«
Apple, Inc. (
Apple) funded this credit to settle antitrust lawsuits brought by State Attorneys General and Class Plaintiffs
about the
price of electronic books (
eBooks),» Amazon's email to Kindle customers reads.
Yep, that's the return of agency
ebook pricing about two and a half years after the Department of Justice first sued
Apple and publishers for conspiring to set
ebook prices.
It's been several months now since any news has been heard
about Apple «s settlement in a class - action lawsuit over the company's
ebook price - fixing.
What I don't understand is why
Apple would care at all
about what
ebook prices are.