She runs into a partner, imagines sharing an AirPod with him, and the two of them go on to briefly fall in love before returning to reality where they pass by each other in the street.Past
Apple holiday ads have been well - received and have even won awards, including the company's 2013 ad «Misunderstood,» featuring an iPhone 5s being used to capture holiday activities like baking cookies and decorating a Christmas tree.Last year's ad featured Frankenstein's monster participating in
Not exact matches
Apple is certainly no stranger to
holiday - themed
ads.
As is par for the course, especially with
Apple's
holiday ads, it is a beautifully shot piece, and the music is prominent enough to catch people's attention.
Apple published a
holiday - themed
ad not too long ago, in which the primary focus was
Apple Music, the iPhone X, and
Apple's truly wireless headphones the AirPods.
Apple traditionally shares a touching
holiday ad in November or December, and this year's spot, Sway, was uploaded to the company's YouTube channel this afternoon.The
ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song «Palace» by Sam Smith.
Go Surf is the latest in
Apple's «Give the gift of go» series of short
holiday ads that show off
Apple Watch Series 2's fitness features.