We were contacted last month by people concerned that the Natural History Museum was hosting an event promoting
the Aptamil brand of formula.
Not exact matches
The example, left, is a Danone advertisement for its
Aptamil brand, part
of a series that suggest its
formula benefits babies» eye, brain and bone development.
It looks like this will be one
of the last with this
branding as in the new competitive environment following Nestlé entry into the market, it is being rebranded to directly promote
Aptamil and Cow & Gate
formulas.
So much so it is a finalist in industry awards for its innovative use
of Facebook and apps to promote its Cow & Gate and
Aptamil formula brands at the Irish Social Media Awards on 30 May 2013.
Danone, manufacturer
of Aptamil and Cow & Gate
brands, is also trying to get in on the advertising opportunity by using its
formula brands for some
of the awards.