As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Not exact matches
As researchers further explore the increasing number of databases produced for
advertisers, Zagheni argues, social scientists could
leverage Facebook, LinkedIn and Twitter more often to glean information on geography, mobility, behavior and employment.
To
leverage this participation, he tells me, some
advertisers refresh their ad copy based on Redditor feedback, such
as changing the headline based on a user comment.