As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don't convince stakeholders to invest.
I just wished the old SEO companies who have tried to reinvent
themselves as content marketers would spend more time helping their customers «invest» in building audiences and authority through their content, rather than promising them short term returns on their efforts.
LinkedIn needed to change its perception as an online job resume, so the Marketing Solutions team worked to create top - of - funnel content promoting their identities
as content marketers.
As we content marketers seek new distribution methods, we're after programs that:
Numerous journalists are jumping the newsroom ship to «brand storytelling»
as content marketers and an increasing number of public relations firms are evolving as integrated marketing communications agencies.
And
as content marketers, we could relate to trying to find the perfect mixture of ingredients and techniques to create something that people love.
As content marketers push forward as publishers, they can not overlook the importance of influencer community management to achieve their success.
So,
as content marketers, let's view ourselves as problem solvers who just so happen to have content and a bunch of related technologies and tactics in our toolbox.
As content marketers and consumers, we all benefit from better, more effective content, and it all starts with clear goals and effective measurement.
What does this say to
us as content marketers?
The words have almost become a mantra providing background noise
as we content marketers go about our daily tasks.
As content marketers, we must take a step back.
As content marketers, it is in our inherent nature to simplify text and messages into compact and concise points to save time, words, and space.
As content marketers, we are aware of the big statistics that drive our industry.
As a content marketer, you will never be able to develop a successful marketing campaign by doing the same things you've been doing or copying your competitors.
As a content marketer, you must use tools that simplify activities like content research, ideation, organization and distribution.
If you work
as a content marketer, you might call this content «evergreen.»
Of course,
as a content marketer raw output is important, but there's an inherent tension between quality and quantity.
After working 5 years
as a content marketer I have learnt that copywriting is a constantly changing process.
When you understand how your buyers make decisions, your job
as a content marketer will be easier and more rewarding than you ever imagined.
As a content marketer, you have no doubt heard that marketers need to «think like publishers,» but how exactly does that translate into action?
As a content marketer, you already have access to plenty of awesome blogging platforms.
Aki Merced writes about B2B sales and marketing
as a content marketer for Tenfold.
Some of our content pieces have been shared over 5,000 times, which for
me as a content marketer, is really exciting.
Desirae Odjick, 28, lives in Ottawa and works
as a content marketer and freelance personal finance writer
As a content marketer you will work with the Insight Team to create new communications to develop and inspire existing and new customers.
Not exact matches
As with any other piece of marketing, the number one step should be to carry out market research, yet far too many
content marketers jump right in, thinking they know what their audience wants.
There's still a pretty big disconnect —
content marketing isn't being leveraged nearly enough.57 % of B2B
marketers are still using print and other offline promotions to market their products and services, despite the fact that only 31 % see it
as effective.
I can't say I've ever felt compelled to watch them myself — but
as a business owner and
marketer in today's highly fragmented media landscape, I must admit that simpler times — when the original «sponsored
content» could reach millions every day — have a certain appeal.
Just
as marketers have optimized
content for web 2.0 and mobile, they will start optimizing
content for voice search
as well.
Sixty percent of those who have a documented strategy rate themselves
as being effective
content marketers, vs. just 7 percent of those who have no strategy, written or otherwise.
While I do like promotions and offers, I'd appreciate it if
marketers send me some useful
content as well.
How can we,
as occupied business owners or
marketers find the time to draft
content for, and maintain engagement through all of these networks.
Copywriter and Internet
marketer Pamella Neely recommended on Web Marketing Today use of such tools
as Google Alerts, Paper.li, List.ly, Scoop.it and Swayy.co to identify
content of possible value to current and prospective customers.
The emergence of digital - publishing tools and social - media platforms has leveled the playing field for many businesses, allowing
marketers to self - publish and use
content as a strategic marketing weapon.
Every
marketer struggles with
content distribution to a certain extent, and Outbrain is posed
as the best solution to the problem.
As marketers, we try to get our hands on the most sustainable
content that not only increases sales, but also gives us the competitive edge in the industry.
Spending more minutes thinking about the levers required to generate actual engagement should fill the gap in
marketers» time
as they seek to reduce waste and step up interaction with their
content and messaging.
As their consumer counterparts discovered long ago, B2B
marketers have found that engaging, appropriate, and timely targeted messaging, together with relatable
content, is the new standard — anything short of that simply won't break through the noise.
Pinstamatic is rather popular
as the dashboard provides
marketers with the tool to create visuals and
content for Pinterest, minus the editing software.
As entrepreneurs and
marketers, it's our job to stand out in that absurdly large crowd of
content.
As a
marketer, everything still begins with a solid strategy and creative execution (insert everything from programmatic planning, humorous campaign, compelling
content, or slick website.)
As a marketer, you can then deliver those people highly relevant content (as well as ads to buy your stuff) based upon their unique interest
As a
marketer, you can then deliver those people highly relevant
content (
as well as ads to buy your stuff) based upon their unique interest
as well
as ads to buy your stuff) based upon their unique interest
as ads to buy your stuff) based upon their unique interests.
As marketers, we all know that web
content in its myriad forms is one of the most valuable conversion tools we have.
The perceived need for new
content simply happens at a faster rate than the world turns, and
as a result,
marketers are rehashing the same story over and over again in different words.
Under the new agreement, the NFL will package in - game highlights and other video
content —
as well
as a short ad from a
marketer — inside tweets that are «sponsored» and distributed by the
marketer during games.
Regurgitating information from another expert's
content isn't hard, but that's not your job
as a
marketer.
I'm writing this
as a die - hard
content marketer.
Inbound
marketers as a whole have been increasing their use of outside talent for their marketing
content:
Using quizzes
as a part of your marketing strategy is one of the most underrated types of
content that every
marketer should be trying.