As user acquisition costs continually rise and studios attempt to mimic more successful titles, Iliesiu says it's as if developers are investing in the stock market, an increasingly stressful venture.
Not exact matches
Join Julian Runge, head of the analytics team at Wooga,
as he described in his Casual Connect Tel Aviv 2015 lecture that
users that are not coming from
user acquisition are key for marketability of a game in light of the struggle to keep lifetime value above effective
cost per install.
Pokémon Go solidifies Nintendo
as a player in Mobile, the game has very high
user acquisition at little
cost to Nintendo due to the brand and gameplay mechanics encouraging strong word of mouth.
It is imperative that Nintendo get this online system right
as not only will it provide a better experience for gamers, it will also allow Nintendo to cross promote games and services and increase retention rates whilst lowering
user acquisition cost.
Plex would then license its software at no
cost to these companies
as a
user acquisition play.