Sentences with phrase «as young consumers»

As young consumers grow more brand conscious, the company hopes its new labeling will attract them.

Television is a good example, as younger consumers are adopting multiple television substitutes, such as Netflix and Hulu, to avoid commercials whenever possible.

«With low penetration of eCommerce and social media by luxury peers, there is an opportunity to boost direct - to - consumer engagement, particularly as younger consumers spend increasing amounts of time online,» says Louise Singlehurst, who covers the luxury goods and brand sector.

Marketers could benefit from the study's findings, says Kim, by pitching brands in a servant context to population groups and regions that have been shown in previous studies to be more materialistic than others, such as younger consumers and residents of metropolitan areas.

Not exact matches

Large consumer companies are likely developing their mobile wallets for — you guessed it — the millennials and even younger, as yet unnamed consumer groups.

Video is another big trend, with billions watching hours of videos on Facebook and YouTube each and every day, and many marketing and PR pros are turning to messaging apps such as Snapchat or Kik in order to reach younger consumers.

Coach touted the deal as a tool to help it reach younger consumers.

If you'd only heard about Old Spice before 2010, you might be forgiven for thinking of it as a brand for an older generation — back then, it was a brand largely unnoticed by young consumers.

CytoSport's innovative pipeline in recent years has been powered by Hormel Foods (hrl), which paid $ 450 million to acquire the sports - nutrition maker back in 2014 in a deal intended to help the company reach younger consumers as well as those interested in adding more protein to their diets.

It is not just causing younger consumers to seek out more extreme and exotic festivals and trips to partake in, it's starting to affect their parents as well.

Robo - advisors may still be in their infancy, but as a recent GfK survey noted, millennials and younger consumers are more friendly to robo - advisors than humans.

When your workplace is home to a diverse group of individuals from different backgrounds and experiences, your company can more effectively market to all groups of consumers, from a wide range of racial and ethnic backgrounds, men and women, older and younger adults and those who identify as gay, lesbian, bisexual or transgender.

«Younger consumers are more likely to watch shows on mobile devices but life milestones such as the purchase of a home or starting a family will increase adoption of TV sets for this age group,» says Barbara Kraus, another director of research at Parks Associates.

In its release Campbell touted the Pacific Foods» position as a «natural foods industry pioneer that has strong health and well - being and organic credentials, particularly with younger consumers.»

About 72 per cent of moms aged 25 to 54; 77 per cent of male consumers aged 25 to 54; and 79 per cent of young consumers aged 18 to 29 said they already use a smartphone or tablet as a shopping tool in stores.

Gen Y has not only demonstrated a propensity to use loads of technology as consumers, but young people today also like how tech companies treat their employees.

Today, young people are more concerned with smartphones and tech gadgets when it comes to expensive purchases, and as smarter consumers, they find a way to afford them.

The German company's affiliation with West reflects a shift in sports companies» marketing to social media and away from TV and print advertisements, as they tap celebrities and musicians in addition to top athletes to reach younger consumers.

For those wondering, I am out here in LA meeting with some amazing young leaders shooting for Season 3 of LCL, meeting some agents / agencies, going on Impact Theory with Tom Bilyeu, and had an amazing private event to discuss a secret Fownders Venture project that I have been ideating since the sale of Elite Daily as a mobile video platform solution for premium content creators and consumers.

But it is also an acknowledgment of where the broadcast industry is heading, as streaming options change viewers» expectations, increasing numbers of TV subscribers ditch their subscriptions and some younger consumers never sign up in the first place.

As part of the competition, Rayton Solar will present its technology January 11 at The Venetian hotel to Young Sohn, president and chief strategy officer of Samsung Electronics, Gary Shapiro, chief executive officer of the Consumer Technology Association, and Koichi Narasaki, chief digital officer and managing executive at leading Japanese insurer, Sompo Holdings.

They called out the brand's overt attempt at attracting a younger, affluent crowd as a strategic misstep that wound up alienating boomers and Gen - X consumers.

While institutions often focus on rewards as the driver of product adoption, younger consumers continue to state that pricing — annual fees and interest rate — are their primary concerns.

As a backlash against cheap, mass - produced products, many young consumers are...

As a backlash against cheap, mass - produced products, many young consumers are embracing this resurgence in craftsmanship.

«As a leading provider of premium protein products in the sports nutrition category, ETB's brands align with consumers» focus on clean and lean sports nutrition while further diversifying its portfolio and broadening the appeal to younger consumers,» the company said in a press release.

Younger wine consumers were just as apt to report that their tastes had changed over time as older wine consumers.

As young people become consumers, they will drive the growth of the organic foods market, Hannigan predicts.

As the first generation raised entirely in the digital age has entered the working world and become consumers, it's become important for restaurants such as Harris Ranch to embrace the internet so they can educate those younger guests about its legacAs the first generation raised entirely in the digital age has entered the working world and become consumers, it's become important for restaurants such as Harris Ranch to embrace the internet so they can educate those younger guests about its legacas Harris Ranch to embrace the internet so they can educate those younger guests about its legacy.

Part of the goal, according to Accolade Wines» Senior Brand Manager Stephanie Hahn, is to attract younger consumers while modernizing; bringing the winery more into the future as it starts a new chapter in -LSB-...]

Part of the goal, according to Accolade Wines» Senior Brand Manager Stephanie Hahn, is to attract younger consumers while modernizing; bringing the winery more into the future as it starts a new chapter in Dry Creek Valley.

As part of the ACCC's current focus on consumer protection issues arising from health claims by large businesses, we are particularly concerned about potentially misleading health claims for products being marketed for very young children,» Sims said.

Senior food and drink analyst at Mintel Amy Price says: «Our research shows that younger consumers are most likely to snack due, in part, to older consumers seeing a loss of appetite as they age, as well as older generations having experienced more traditional upbringings where eating three square meals a day was the norm.

Younger Affluents with Higher Incomes More Willing to Pay for Fine Wines: As a consumer's income bracket increases, the likelihood of drinking wine once per week also rises, according to a new survey by the Luxury Institute...

«People born in the»50s and»60s may like Baijiu but younger consumers born in the»70s and»80s want to try new things,» he was quoted as saying in a Bloomberg report.

«Consumers with more access to media sources — including young people and parents of young children — are putting more pressure on food producers and manufacturers to provide a secure food supply such as block chain technology», says Kaul.

One of the original convenience foods, breakfast cereal is no longer seen as convenient by younger consumers increasingly inclined to avoid milk and cereal in the morning.

In Beverage Preferences, Attitudes, & Behavior of «Sweet» vs. «Tolerant» Wine Consumers, the take - home messages include, «There's a new market opportunity for wine out there: primarly female — but with a significant percentage of males as well — young, adventurous and willing to try new wines — on their own terms.»

Unfortunately, still, these conventional cone / house young Thai coconuts are generally perceived as fresh, young, and nutritious by the regular coconut consumers.

A first for the brand, this competition has been designed as a unique vehicle to reach a new younger consumer heavily tapped into the social media stratosphere.

It also ensures that follow - on formula products intended for infants 6 - 12 months of age and young children 1 - 3 years of age are clearly distinguishable from infant formula products to prevent against consumer confusion that can lead to follow - on formula being inappropriately passed - off as infant formula.»

Having worked in the building supply industry and consumer electronics industry most of my life, I'm very familiar with the construction of homes and the areas in and around a home that pose as possible dangers for infants and young children.

The article quotes industry nutrition lobby group Specialised Nutrition Europe (SNE) as saying it «deeply regretted» the result of the vote: «This draft regulation would have completed a legal framework ensuring a high level of food safety and guaranteeing strong consumer protection for infants and young children..»

Sandwiched between concerned parents and vocal industry representatives are school districts such as Fairfax, which must also consider the tastes of their young consumers.

Though many policymakers point to the elderly as the biggest consumers of health care, it is actually those younger than 65 with chronic illnesses who account for two - thirds of expenditures.

3 So soy is now sold to the upscale consumer, not as a cheap poverty food, but as a miracle substance that will prevent heart disease and cancer, whisk away hot flashes, build strong bones and keep us forever young.

Whether it's Young Living essential oils or another one of your favorite natural product company, the takeaway here is that, as a responsible and conscious consumer, always do your research.

While there was nary a logo in sight, this collection was unmistakably Valentino, and though there might not be as much millennial fodder here as in recent seasons, we're betting that many of the commercial pieces that hit shelves six months down the road will cater directly to that younger consumer.

«It's for the younger consumer who is new to the fashion world and is just becoming interested in what's happening, as well as the slightly older consumer who is much more interested in our application and dye process, for example.»

In the U.S. as in the U.K., uploading content from the phone is most popular with younger consumers, with 15 - 24 year olds being the most likely group to be doing it.