The official launch of the Facebook Audience Network comes just a week after Facebook rolled out
its Atlas ad server, which allows advertisers to target ads at people across different devices platforms and publishers using Facebook's targeting data.
Not exact matches
The main difference between Audience Network and the
Atlas server is that using
Atlas «is not predicated on having a Facebook campaign,» while the Facebook Audience Network only currently allows marketers to extend their existing Facebook
ads to other apps.