Natures Way has only managed to win 0.4 per cent of
the Australian pharmacy market for infant formula.
Not exact matches
But first it needs to build the brand's presence in the
Australian retail
market, which is why it has struck a deal with the 150 - store Chemsave
pharmacy chain to have the brand and other products including Medigum Honey on the shelves of Chemsave stores and through its online channels.
Blackmores has managed to win just 0.1 per cent of the $ 173 million formula
market in
Australian pharmacies.
That data reveals that Blackmores has won just 0.1 per cent
market share of the total amount of infant formula sold by
Australian pharmacies, the equivalent to just $ 1.7 million of annual sales.
Confidential
market data obtained by Fairfax Media reveals that Blackmores» much anticipated range of infant formula — which has so far only been available online and via
pharmacies — has failed to win over
Australian mums and dads.
The latest
market share figures for
Australian pharmacies and supermarkets in April showed A2's
market share had nearly doubled over the last year to 32.8 per cent, while Bellamy's has seen its share more than halve over the same period to 10 per cent.
Infant formula group Wattle Health is understood to have struck an
Australian distribution agreement with a large
pharmacy chain to bolster the brand in its home
market, which is considered crucial in building long - term success in the eyes of consumers in China.